000 01198cam a22002174a 4500
999 _c26156
_d26156
001 60139
010 _a 2011009534
020 _a9780273745471
040 _aDLC
082 0 0 _a658.4/012
100 1 _aKoch, Richard
_940828
245 1 4 _aThe Financial Times guide to strategy :
_bhow to create, pursue and deliver a winning strategy
_cRichard Koch
250 _a4th ed.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times Prentice Hall/Pearson,
_cc2011.
300 _axiv, 376 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 364-368) and index.
520 _aThe FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's 146 leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
526 0 _aTBS921, MGNT910
650 0 _aStrategic planning
_9318
942 _cREGULAR
_2ddc