000			02330cam a2200301 a 4500
008			970912s1998 maua b 001 0 eng
010			_a 97041459
020			_a9780875847542
040			_aDLC _cDLC _dDLC
050	0	0	_aHD30.28 _b.B7822 1998
082	0	0	_a658.4/012 _221
100	1		_aBrown, Shona L.
245	1	0	_aCompeting on the edge : _bstrategy as structured chaos _cShona L. Brown and Kathleen M. Eisenhardt
260			_aBoston, Mass. : _bHarvard Business School Press, _cc1998.
300			_axii, 299 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p.255-285) and index.
650		0	_aStrategic planning
650		0	_aOrganizational change
650		0	_aCompetition
700	1		_aEisenhardt, Kathleen M.
035			_a(IMchF)fol04960442
526	0		_aISIT908
520			_aUnstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm-competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing onthe edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set arhythmic pace that others must follow, thereby shaping the competitive landscape-and their own destiny. In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking where do you want to go? With how will you get there? Here's a bold and surprising strategy that works-when the name of the game is change.
005			20170126100720.0
001			60142
003			UOWD
942			_cREGULAR
999			_c26159 _d26159