| 000 | 02457nam a22003978a 4500 | ||
|---|---|---|---|
| 008 | 141031s2015 enk 000 0 eng | ||
| 010 | _a 2014042584 | ||
| 020 | _a9780749472092 | ||
| 020 | _z9780749472108 (ebk) | ||
| 040 |
_aDLC _beng _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.55 _b.R53 2015 |
| 082 | 0 | 0 |
_a658.8/12 _223 |
| 084 |
_aBUS043000 _aBUS090010 _aBUS094000 _aBUS041000 _2bisacsh |
||
| 100 | 1 |
_aRichardson, Neil, _d1963 January 25- |
|
| 245 | 1 | 0 |
_aCustomer-centric marketing : _bsupporting sustainability in the digital age _cNeil Richardson, Neil Kelley, Jon James |
| 263 | _a1502 | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _cc2015. |
||
| 300 |
_ax, 246 p. : _bill. ; _c24 cm. |
||
| 520 | _aConsumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more businesses follow suit and update to more sustainable operations, marketing professionals need to learn to communicate the company's values and practices to get consumers engaged in the company's message.Customer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play.Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices. | ||
| 650 | 0 | _aRelationship marketing | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aCustomer relations | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Green Business _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Management _2bisacsh |
|
| 035 | _a(IMchF)fol15456897 | ||
| 700 | _aJames, Jon | ||
| 700 | _aKelley, Neil | ||
| 005 | 20170126100723.0 | ||
| 001 | 60176 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c26192 _d26192 |
||