| 000 | 01107nam a22003138a 4500 | ||
|---|---|---|---|
| 008 | 140825s2015 mau b 001 0 eng | ||
| 020 | _a9781625274496 | ||
| 040 |
_aDLC _beng _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2015 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 | _aKim, W. Chan | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim; Renee Mauborgne |
| 263 | _a1502 | ||
| 260 |
_aBoston, Mass. : _bHarvard Business Review Press, _cc2015. |
||
| 300 |
_axxviii, 287 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products | |
| 650 | 0 | _aMarket segmentation | |
| 700 | 1 | _aMauborgne, Renee | |
| 035 | _a(IMchF)fol15367768 | ||
| 520 | _aPresents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. | ||
| 526 | 0 | _aENGG954 TBS921 MGNT910 | |
| 526 | 0 | _aMARK935 | |
| 005 | 20170126100723.0 | ||
| 001 | 60182 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c26198 _d26198 |
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