000 01422pam a2200337 a 4500
008 080417s2008 enka b 001 0 eng
010 _a 2008017599
020 _a9780749454005
020 _a0749454008
035 _a(OCoLC)ocn225847030
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dBWKUK
_dBWK
_dBWX
_dCDX
_dIXA
_dTSU
_dIAY
_dDLC
_dICrlF
050 0 0 _aHD49
_b.C738 2008
082 0 0 _a659.2
_222
245 0 0 _aCrisis communication :
_bpractical PR strategies for reputation management and company survival
_cedited by Peter F. Anthonissen
260 _aLondon ;
_aPhiladelphia :
_bKogan Page,
_c2008.
300 _axviii, 222 p. :
_bill. ;
_c25 cm.
520 _aDiscusses how companies and organizations can react positively and swiftly to various crises and possibly turn the situation into an opportunity, covering topics such as planning, accountability, natural disasters, accidents, legal issues, food crises, and negative press.
504 _aIncludes bibliographical references (p. [217]) and index.
521 2 _aAdult
_bFollett Library Resources
650 0 _aCrisis management
650 0 _aCorporations
_xPublic relations
650 7 _aCrisis management
_2sears
650 7 _aCorporations
_xPublic relations
_2sears
700 1 _aAnthonissen, Peter Frans,
_eEdited by
521 2 _aAdult
035 _a(IMchF)fol12085528
005 20170126100725.0
001 60203
003 UOWD
942 _cREGULAR
999 _c26218
_d26218