000			01627nam a22003498a 4500
008			111021s2015 mau b 001 0 eng
010			_a 2011043721
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF6146.I58 _bT883 2013
082	0	0	_a658.8/72 _223
100	1		_aTuten, Tracy L., _d1967-
245	1	0	_aSocial media marketing _cTracy L. Tuten and Michael R. Solomon
260			_aLos Angeles : _bSage, _cc2015.
263			_a1201
300			_axiv, 332 p. : _bcol. ill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aInternet advertising
650		0	_aInternet marketing
650		0	_aOnline social networks
650		0	_aSocial media
700	1		_aSolomon, Michael R.
035			_a(IMchF)fol13946535
250			_a2nd ed.
020			_a9781473913011
520			_aMelding essential theory with practical application, this book covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights.
505	0		_aFoundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
005			20170126100727.0
001			60239
003			UOWD
942			_cREGULAR
999			_c26254 _d26254