000 | 01263pam a2200253 a 4500 | ||
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999 |
_c26387 _d26387 |
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001 | 60376 | ||
010 | _a 2009027814 | ||
020 | _a978-1847940322 | ||
020 | _a0385528752 | ||
040 | _aDLC | ||
082 | 0 | 0 | _a303.4 |
100 | 1 |
_aHeath, Chip _912206 |
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245 | 1 | 0 |
_aSwitch : _bhow to change things when change is hard / _cChip Heath and Dan Heath |
260 |
_aNew York : _bBroadway Books, _c2011. |
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300 |
_a305 p. ; _c20 cm. |
||
504 | _aIncludes index. | ||
505 | 0 | _aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. | |
520 | _aArgues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives. | ||
650 | 0 |
_aChange (Psychology) _93891 |
|
650 | 7 |
_aApplied psychology _943926 |
|
700 | 1 |
_aHeath, Dan, _d1973- _912208 |
|
856 |
_uhttps://uowd.box.com/s/7shsw2ifqp1pvqkmk4w1c0e2h7u4k4te _zLocation Map |
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942 |
_cREGULAR _2ddc |