000 01263pam a2200253 a 4500
999 _c26387
_d26387
001 60376
010 _a 2009027814
020 _a978-1847940322
020 _a0385528752
040 _aDLC
082 0 0 _a303.4
100 1 _aHeath, Chip
_912206
245 1 0 _aSwitch :
_bhow to change things when change is hard /
_cChip Heath and Dan Heath
260 _aNew York :
_bBroadway Books,
_c2011.
300 _a305 p. ;
_c20 cm.
504 _aIncludes index.
505 0 _aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
520 _aArgues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.
650 0 _aChange (Psychology)
_93891
650 7 _aApplied psychology
_943926
700 1 _aHeath, Dan,
_d1973-
_912208
856 _uhttps://uowd.box.com/s/7shsw2ifqp1pvqkmk4w1c0e2h7u4k4te
_zLocation Map
942 _cREGULAR
_2ddc