000			03043cam a2200361 a 4500
008			140127s2014 nyua b 001 0 eng
020			_a9780415729796
020			_z9781315850818 (ebk)
040			_aDLC _beng _cDLC
042			_apcc
050	0	0	_aPN171.O55 _bC37 2014
082	0	0	_a808.00285/4678 _223
084			_aLAN008000 _aSOC052000 _2bisacsh
100	1		_aCarroll, Brian, _d1965-
240	1	0	_aWriting for digital media
245	1	0	_aWriting and editing for digital media _cBrian Carroll
250			_a2nd ed.
260			_aNew York ; _aLondon : _bRoutledge, _cc2014.
300			_axiii, 332 p. : _bill. ; _c23 cm.
500			_aRevised and updated edition of: Writing for digital media. 2010.
520			_aWriting and Editing for Digital Media, 2nd edition, teaches students how to write effectively for digital spaces -- whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.
504			_aIncludes bibliographical references and index.
505	0		_aWriting for digital media -- Comparing digital and analog media -- Editing for digital media -- Writing for digital media II : tools & techniques -- Editing for digital media II : style & voice -- Designing & building digital spaces & places -- Writing for blogs -- Journalism for a digital age -- Developing a strategy for social media -- Digital media & the law -- Appendix A. The core values of digital journalism -- Appendix B. Freelance writer pay rates.
650		0	_aOnline authorship
650		0	_aOnline journalism
650		7	_aLANGUAGE ARTS & DISCIPLINES / Journalism _2bisacsh
650		7	_aSOCIAL SCIENCE / Media Studies _2bisacsh
035			_a(IMchF)fol15110375
005			20170126100739.0
001			60405
003			UOWD
942			_cREGULAR
999			_c26414 _d26414