000			02968cam a2200265 a 4500
999			_c26547 _d26547
010			_a 2014009472
020			_a9789814619479
082	0	0	_a381/.109
245	0	4	_aThe history of marketing science _cedited by Russell S. Winer, Scott A. Neslin
260			_aNew Jersey : _bWorld Scientific, _cc2014.
300			_axxv, 502 p. : _bill. ; _c23 cm.
490	0		_aWorld scientific-Now publishers series in business, _x2251-3442 ; _vvol. 3
500			_aIncludes index.
520			_aThe field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
650		0	_aMarketing research _xHistory _956606
650		0	_aMarketing _xManagement _xHistory _956607
650		0	_aMarketing _xStudy and teaching _xHistory _956608
700	1		_aWiner, Russell S., _eEdited by _956609
700	1		_aNeslin, Scott A., _eEdited by _956610
856			_uhttps://uowd.box.com/s/hculmcgdfwvlcey9hmnvxmfpudp2022w _zLocation Map