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100	1		_aBatsell, Jake _940317
245	1	0	_aEngaged journalism : _bconnecting with digitally empowered news audiences _cJake Batsell
260			_aNew York : _bColumbia University Press, _cc2015.
300			_axxxiv, 195 p. : _bill. ; _c21 cm.
490	0		_aColumbia journalism review books
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
520			_aEngaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction.
650		0	_aJournalism _zUnited States _xHistory _y21st century _940318
650		0	_aNews audiences _zUnited States _xHistory _y21st century _940319
650		0	_aOnline journalism _zUnited States _xHistory _y21st century _940320
650		0	_aSocial media _zUnited States _940321
856			_uhttps://uowd.box.com/s/cx1smg3f9t19edkkv3g8neo2ml583n5p _zLocation Map
942			_cREGULAR _2ddc