000 02340nam a22003498a 4500
008 150226s2015 mau 000 0 eng
010 _a 2014042017
020 _a9781422142011
040 _aDLC
_beng
_cDLC
042 _apcc
050 0 0 _aHF5548.32
_b.W3624 2015
082 0 0 _a658.8/72
_223
084 _aBUS090000
_aBUS025000
_aBUS041000
_aBUS069000
_2bisacsh
100 1 _aWang, Ray R.
245 1 0 _aDisrupting digital business :
_bcreate an authentic experience in the peer-to-peer economy
_cR "Ray" Wang
263 _a1505
260 _aBoston :
_bHarvard Business Review Press,
_cc2015.
300 _a191 p. ;
_c22 cm.
520 _aCompanies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach--at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business.
650 0 _aElectronic commerce
650 0 _aTechnological innovations
_xManagement
650 0 _aBusiness enterprises
_xTechnological innovations
650 7 _aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Economics / General
_2bisacsh
035 _a(IMchF)fol15603851
005 20170126100756.0
001 60638
003 UOWD
942 _cREGULAR
999 _c26637
_d26637