000 02569nam a22003498a 4500
008 150211s2015 enk 000 0 eng
010 _a 2015001081
020 _a9781118707234
020 _z9781118707180 (ebk)
020 _z9781118707166 (ebk)
040 _aDLC
_beng
_cDLC
042 _apcc
050 0 0 _aHD30.28
_b.C856 2015
082 0 0 _a658.4/012
_223
084 _aBUS000000
_aBUS063000
_2bisacsh
100 1 _aCummings, Stephen
245 1 0 _aStrategy builder :
_bhow to make and communicate more effective strategies
_cStephen Cummings and Duncan Angwin
263 _a1504
260 _aChichester, West Sussex ;
_aHoboken, N.J. :
_bWiley,
_cc2015.
300 _aviii, 243 p. :
_bcol. ill. ;
_c24 cm.
520 _a"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "--
_cProvided by publisher.
505 8 _aMachine generated contents note: PART ONE: THE CONCEPT 1 Opportunities for a new way of developing strategy 5 Seven strengths of drawing strategy 12 What Strategy Builder does 22 PART TWO: DESIGN 25 User's Guide to the Strategy Builder's Framework Profiles 28 Environmental ecology 37 Competitive positioning 71 Resources and capabilities 105 Strategic growth options 139 Managing performance strategically 173 PART THREE: REALIZATION 207 Well-built strategies, simply conveyed 209 Six stratographic principles 213 The power of an arrow Endnotes 240 .
650 0 _aStrategic planning
650 7 _aBUSINESS & ECONOMICS / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Strategic Planning
_2bisacsh
700 1 _aAngwin, Duncan
035 _a(IMchF)fol15582521
005 20170126100757.0
001 60646
003 UOWD
942 _cREGULAR
999 _c26644
_d26644