000			03110cam a2200349 a 4500
008			140313s2014 cau b 001 0 eng
010			_a 2014007575
020			_a9781118539699
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHC79.E5 _bE4586 2014
082	0	0	_a658.4/08 _223
084			_aBUS000000 _2bisacsh
100	1		_aElkington, John, _d1949-
245	1	4	_aThe breakthrough challenge : _b10 ways to connect today's profit with tomorrow's bottom line _cJohn Elkington and Jochen Zeitz ; foreword by Sir Richard Branson
260			_aSan Francisco, CA : _bJossey-Bass, A Wiley Brand, _cc2014.
300			_axiii, 253 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 211-227) and index.
520			_a"Much has been said about corporate social responsibility, and most organizations already understand that they must realign their traditional focus on profit alone to measure results in terms of their economic, social, and environmental effects. What remains largely unexplored is this question: if the old ways are on the way out, what will the new economic landscape look like? How will this sea change affect the way we do business in 2020, 2050, and beyond?Tomorrow's Bottom Line sets out to answer this question. The authors draw on their unique position as practitioners, authorities, and critics--John Elkington coined the phrase "triple bottom line" in 1997 and has been a thought leader on sustainable business ever since, and Jochen Zeitz is a rising star in the world of corporate social responsibility, having pioneered the "environment profit & loss" concept during a successful tenure as Puma's CEO. Elkington and Zeitz set forth a compelling argument that it isn't only our accounting methods that are set to change. Tomorrow's understanding of capital and value will be very different from today's, and a concept of "blended" or "shared" value will affect all realms of the economy, from stock exchanges and pension funds to boardrooms and C-suites, with sweeping consequences for all organizations. The book will feature the insights of over 50 major corporate leaders interviewed by Elkington and Zeitz, providing a strong pulse reading on our business climate, poised on the brink of a major turning point.All managers need to go beyond the basics of corporate sustainability to find a deep knowledge of the fast-changing world and how it measures and quantifies an organization's value--and how those changes will affect their organization. Tomorrow's Bottom Line is an essential guide to understanding and anticipating the systems of tomorrow's capitalism, markets, and businesses. "-- _cProvided by publisher.
650		0	_aSustainable development
650		0	_aSocial responsibility of business
650		0	_aManagement _xEnvironmental aspects
650		0	_aOrganizational change
650		7	_aBUSINESS & ECONOMICS / General _2bisacsh
700	1		_aZeitz, Jochen
035			_a(IMchF)fol15269614
700			_aBranson, Sir Richard, _eForeword by
005			20170126100759.0
001			60667
003			UOWD
942			_cREGULAR
999			_c26665 _d26665