| 000 | 02410cam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c26673 _d26673 |
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| 001 | 60675 | ||
| 010 | _a 2014005165 | ||
| 020 | _a9781118446232 | ||
| 040 | _aDLC | ||
| 082 | 0 | 0 | _a338.8/8954051 |
| 100 | 1 |
_aGupta, Anil K., _d1949- _951486 |
|
| 245 | 1 | 4 |
_aThe silk road rediscovered : _bhow Indian and Chinese companies are becoming globally stronger by winning in each other's markets _cAnil K. Gupta, Girija Pande, Haiyan Wang |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _cc2014. |
||
| 300 |
_axxxi, 269 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"A road map for Indian companies who want to do business in ChinaFor almost every large Indian company, China has become mission critical as a market, a supplier, a source of low cost capital, a platform for global advantage, a partner, and a competitor. However, for most Indian executives, their understanding of China is rooted largely in myths. As a result, many Indian executives tend to assume either "if we can succeed in India, we can surely succeed in China" or "China is so different, there's no way we can make any headway there." This much-needed book provides an action-oriented resource for Indian companies to address the challenges and capture the opportunities that China represents. Building on the central premise that succeeding in China is neither impossible nor a cakewalk, this book is based on real-life case studies of several Indian companies who have been successful in China, including Tata Consulting Services, Tata Motors' Jaguar Land Rover subsidiary, Mahindra & Mahindra, NIIT, Sundaram Fasteners and others. Offers a timely guide for Indian companies that want to tap into the multi-faceted opportunities offered by China Filled with case studies of several Indian companies that have made successful inroads in the Chinese marketplace Authors are among the most respected and well-known experts on China and India This book is a must-have guide for Indian companies that want to expand into the global marketplace"-- | ||
| 650 | 0 |
_aCorporations _zIndia _951487 |
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| 650 | 0 |
_aInvestments _zChina _949095 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Management _9301 |
|
| 700 | 1 |
_aPande, Girija, _d1950- _951488 |
|
| 700 | 1 |
_aWang, Haiyan _951489 |
|
| 856 |
_uhttps://uowd.box.com/s/yuu435ylnj972fapgz1u0bp2uq66xusa _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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