| 000 | 01214cam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 130808s2014 caua b 001 0 eng | ||
| 010 | _a 2013032239 | ||
| 020 | _a9781118611258 | ||
| 020 | _z9781118824405 (ePDF) | ||
| 020 | _z9781118824337 (ePub) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.Y64 2014 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aYohn, Denise Lee, _d1967- |
|
| 245 | 1 | 0 |
_aWhat great brands do : _bthe seven brand-building principles that separate the best from the rest _cDenise Lee Yohn |
| 260 |
_aSan Francisco : _bJossey-Bass, A Wiley Brand, _cc2014. |
||
| 300 |
_avii, 262 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aGreat brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products | |
| 035 | _a(IMchF)fol14922540 | ||
| 005 | 20170126100800.0 | ||
| 001 | 60680 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c26678 _d26678 |
||