000 01643nam a2200241 a 4500
245 1 0 _aPublic relations, values and cultural identity
_cedited by Enric Ordeix, Valerie Carayol & Ralph Tench
008 150521n 000 0 eng d
260 _aBruxelles :
_bP.I.E. Peter Lang,
_cc2015.
020 _a9782875742513
650 7 _aPublic relations
_xvalues
_2sears
650 7 _aPublic relations
_xculture
_2sears
650 7 _aValues
_2sears
650 7 _aPublic relations
_2sears
520 _aAs organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?&ltBR> The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
700 _aOrdeix, Enric,
_eEdited by
700 _aCarayol, Valerie,
_eEdited by
700 _aTench, Ralph,
_eEdited by
300 _a398 p. :
_bill. ;
_c22 cm.
005 20170126100803.0
001 60720
003 UOWD
942 _cREGULAR
999 _c26718
_d26718