000			01411nam a2200205 a 4500
245	1	0	_aWinning at innovation : _bthe A-to-F model _cFernando Trías de Bes, Philip Kotler
008			150525n 000 0 eng d
260			_aHampshire : _bPalgrave Macmillan, _cc2015.
020			_a 9781137479174
520			_aInnovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. Trias de Bes and Kotler present a unique, flexible A-F model for innovation for all companies that want to succeed in the global field
650		7	_aTechnological innovations _xManagement _2sears
505	0		_a1. Introduction 2. Entrepreneurial Barriers To Innovation PART I 3. Overall Picture Of The A-To-F Model 4. Activators 5. Browsers 6. Creators 7. Developers 8. Executors 9. Facilitators 10. The Advantages Of Designing Innovation Processes With The A-To-F Model 11. Annex I - Examples Of Processes Design Using The A-To-F Model 12. Annex II - Detail Of Collaboration Tasks And Examples PART II 13. Planning Innovation 14. Metrics 15. How To Foster a Creative Culture 16. Incentive And Rewards
100			_aTrías de Bes, Fernando
300			_axx, 272 p. : _bill. ; _c24 cm.
700			_aKotler, Philip
005			20170126100808.0
001			60788
003			UOWD
942			_cREGULAR
999			_c26786 _d26786