000 02388nam a22003618a 4500
008 141211s2015 enk 000 0 eng
010 _a 2014047911
020 _a9781137488947
040 _aDLC
_beng
_cDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.C4885 2015
082 0 0 _a658.8/72
_223
084 _aBUS007000
_aBUS020000
_aBUS043000
_aBUS043030
_aBUS090010
_2bisacsh
100 1 _aChaston, Ian
245 1 0 _aInternet marketing and big data exploration
_cIan Chaston
263 _a1502
260 _aHampshire :
_aNew York, NY :
_bPalgrave Macmillan,
_cc2015.
300 _ax, 286 p. :
_bill. ;
_c23 cm.
520 _a"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"--
_cProvided by publisher.
505 8 _aMachine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities.
650 0 _aInternet marketing
650 0 _aBig data
650 7 _aBUSINESS & ECONOMICS / Business Communication / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Development / Business Development
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / International / Marketing
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing
_2bisacsh
035 _a(IMchF)fol15506443
005 20170126100808.0
001 60800
003 UOWD
942 _cREGULAR
999 _c26798
_d26798