000 | 02388nam a22003618a 4500 | ||
---|---|---|---|
008 | 141211s2015 enk 000 0 eng | ||
010 | _a 2014047911 | ||
020 | _a9781137488947 | ||
040 |
_aDLC _beng _cDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.1265 _b.C4885 2015 |
082 | 0 | 0 |
_a658.8/72 _223 |
084 |
_aBUS007000 _aBUS020000 _aBUS043000 _aBUS043030 _aBUS090010 _2bisacsh |
||
100 | 1 | _aChaston, Ian | |
245 | 1 | 0 |
_aInternet marketing and big data exploration _cIan Chaston |
263 | _a1502 | ||
260 |
_aHampshire : _aNew York, NY : _bPalgrave Macmillan, _cc2015. |
||
300 |
_ax, 286 p. : _bill. ; _c23 cm. |
||
520 |
_a"The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks"-- _cProvided by publisher. |
||
505 | 8 | _aMachine generated contents note: -- 1. The Online World -- 2. Big Data and Analytics -- 3. Opportunities -- 4. Technology -- 5. Capabilities -- 6. i-Strategy -- 7. Marketing Mix -- 8. Websites -- 9. Social Media -- 10. Blog, Tweets and Apps -- 11. Online Retailing -- 12. Online Service Firms -- 13. Public Sector Online -- 14. Online Governance -- 15. Future Innovation Opportunities. | |
650 | 0 | _aInternet marketing | |
650 | 0 | _aBig data | |
650 | 7 |
_aBUSINESS & ECONOMICS / Business Communication / General _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Development / Business Development _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / International / Marketing _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing _2bisacsh |
|
035 | _a(IMchF)fol15506443 | ||
005 | 20170126100808.0 | ||
001 | 60800 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c26798 _d26798 |