000			02184cam a2200349 a 4500
008			121126s2014 nyua 001 0 eng
010			_a 2012044583
020			_a9780078029004
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.G6753 2014
082	0	0	_a658.8 _223
100	1		_aGrewal, Dhruv
245	1	0	_aMarketing _cDhruv Grewal, Michael Levy
250			_a4th ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2014.
300			_axlvi, 648 p. : _bcol. ill., col. maps ; _c29 cm.
500			_aIncludes index.
505	0		_aAssessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index.
650		0	_aMarketing
700	1		_aLevy, Michael, _d1950-
035			_a(IMchF)fol14560885
526	0		_aTBS804 MARK804
520			_aSuitable for the changing student population, this title has emphasis on experiential learning and focuses on the value that marketers create for the firm. It also provides students with hands-on learning tools through Connect Marketing.
650		7	_aMarketing ethics _2sears
650		7	_aMarketing strategies _2sears
650		7	_aMarketing research _2sears
005			20170126100815.0
001			60890
003			UOWD
942			_cREGULAR
999			_c26888 _d26888