000 | 01561nam a2200229 a 4500 | ||
---|---|---|---|
245 | 1 | 0 |
_aTechnology entrepreneurship : _bbringing innovation to the marketplace / _cNatasha Evers; James Cunningham; Thomas Hoholm |
008 | 150608n 000 0 eng d | ||
260 |
_aBasingstoke : _bPalgrave Macmillan, _cc2014. |
||
100 | _aEvers, Natasha | ||
020 | _a9781137020109 | ||
520 | _aIntegrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development. | ||
650 | 7 |
_aTechnological innovations _2sears |
|
650 | 7 |
_aEntrepreneurship _2sears |
|
300 |
_axxx, 394 p. : _bill. ; _c24 cm. |
||
505 | 0 | _aMachine generated contents note: pt. I Entrepreneurship, Innovation and Policy -- I.1.Introduction -- 2.Research and Technology Transfer from Universities to Business -- 3.Technology Entrepreneurs and New Technology Ventures -- 4.Innovation and Diffusion of Technology in Products and Services -- 5.Managing Intellectual Property for New Venture Development -- 6.The Business Model and Business Plan -- 7.Market Validation and Research -- 8.Routes to Commercialisation and Pitching -- 9.The Marketing Strategy -- 10.Developing Teams and Building the Organisation -- 11.Internationalisation -- 12.Entrepreneurial Finance. | |
700 | _aCunningham, James | ||
700 | _aHoholm, Thomas | ||
005 | 20170126100817.0 | ||
001 | 60917 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c26915 _d26915 |