000			01561nam a2200229 a 4500
245	1	0	_aTechnology entrepreneurship : _bbringing innovation to the marketplace / _cNatasha Evers; James Cunningham; Thomas Hoholm
008			150608n 000 0 eng d
260			_aBasingstoke : _bPalgrave Macmillan, _cc2014.
100			_aEvers, Natasha
020			_a9781137020109
520			_aIntegrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.
650		7	_aTechnological innovations _2sears
650		7	_aEntrepreneurship _2sears
300			_axxx, 394 p. : _bill. ; _c24 cm.
505	0		_aMachine generated contents note: pt. I Entrepreneurship, Innovation and Policy -- I.1.Introduction -- 2.Research and Technology Transfer from Universities to Business -- 3.Technology Entrepreneurs and New Technology Ventures -- 4.Innovation and Diffusion of Technology in Products and Services -- 5.Managing Intellectual Property for New Venture Development -- 6.The Business Model and Business Plan -- 7.Market Validation and Research -- 8.Routes to Commercialisation and Pitching -- 9.The Marketing Strategy -- 10.Developing Teams and Building the Organisation -- 11.Internationalisation -- 12.Entrepreneurial Finance.
700			_aCunningham, James
700			_aHoholm, Thomas
005			20170126100817.0
001			60917
003			UOWD
942			_cREGULAR
999			_c26915 _d26915