000			01626nam a2200229 a 4500
020			_a978-1137035448
008			150608n 000 0 eng d
245	1	0	_aStrategic management : _bstrategists at work / _cRobert MacIntosh; Donald Maclean
260			_aLondon : _bPalgrave Macmillan, _cc2015.
100			_aMacIntosh, Robert
520			_aStrategic management strategists at work provides a practical and simple appraoch to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organizations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.
505	0		_a1. Introduction 2. A Brief History of Strategy and Strategists 3. The Running Cases 4. Diagnosis 5. Strategic Intent 6. Trends and Opportunities 7. Resources and Capabilities 8. Strategic Options 9. Evaluating Strategy 10. Building a Comprehensive Strategy 11. The Strategy Cycle 12. From Logic to Action 13. Strategy's History Revisited, Strategic Management Reframed Case 1: Apple Case 2: Nokia Case 3: ABB Case 4: Nine Dragons Appendix 1: The Strategy Cycle Templates Appendix 2: Writing a Business Plan Appendix 3: Writing a Strategy Assignment.
650		7	_aStrategic planning _2sears
650		7	_aBusiness planning _2sears
300			_axiii, 221 p. : _bill. ; _c24 cm.
650		7	_aStrategic planning _vCase studies _2sears
700			_aMaclean, Donald
005			20170126100817.0
001			60920
003			UOWD
942			_cREGULAR
999			_c26918 _d26918