000			02097nam a2200205 a 4500
999			_c27009 _d27009
001			61024
020			_a978-3662456484
082			_a.
100			_aGrunig, Rudolf _9497
245	1	4	_aThe strategy planning process : _banalyses, options, projects / _cRudolf Grunig, Richard Kuhn ; Transled from German by Maude Montani
260			_aNew York : _bSpringer, _cc2015.
300			_axviii, 277 p. : _bill. ; _c25 cm.
505	0		_aPreface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography.
520			_aDeveloping future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.
650		7	_aStrategy planning _961203
700			_aKuhn, Richard _914470
700			_aMontani, Maude, _etranslated by _961204
856			_uhttps://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6 _zLocation Map
942			_cREGULAR _2ddc