000			01595nam a2200205 a 4500
245	1	0	_aFundamentals of public relations and marketing communications in Canada / _cLeah-Ann Lymer, William Wray Carney, editors
008			150702n 000 0 eng d
260			_aEdmonton, Alberta : _bPica Pica Press, _cc2015.
020			_a978-1772120448
520			_aExperts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.
700			_aLymer, Leah-Ann, _eedited by
700			_aCarney, William Wray, _eedited by
650		7	_aCommunication in marketing _zCanada _vTextbooks _2sears
650		7	_aPublic relations _zCanada _vTextbooks _2sears
300			_axiv, 520 p. : _bill. ; _c24 cm.
005			20170126100829.0
001			61089
003			UOWD
942			_cREGULAR
999			_c27073 _d27073