| 000 | 02652nam a2200373 a 4500 | ||
|---|---|---|---|
| 008 | 150305s2015 enka b 001 0 eng | ||
| 010 | _a 2015006668 | ||
| 020 | _a9780749473563 | ||
| 020 | _z9780749473570 (ebk) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.R9324 2015 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 084 |
_aBUS043000 _aBUS090010 _aBUS002000 _2bisacsh |
||
| 100 | 1 | _aRyan, Damian | |
| 245 | 1 | 0 |
_aUnderstanding social media : _bhow to create a plan for your business that works / _cDamian Ryan |
| 260 |
_aLondon : _bKogan Page, _cc2015. |
||
| 300 |
_axix, 277 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aUnderstanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media. | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aSocial media | |
| 650 | 0 |
_aMarketing _xSocial aspects |
|
| 650 | 0 | _aStrategic planning | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Advertising & Promotion _2bisacsh |
|
| 035 | _a(IMchF)fol15724411 | ||
| 505 | 0 | _aChapter - 01: Getting started - how to create a compelling social media programme; Chapter - 02: Rules governing the relationship between search and social; Chapter - 03: How to budget for social media activities; Chapter - 04: Setting KPIs and measuring success; Chapter - 05: Understanding social media ROI - what matters and what doesn't; Chapter - 06: Why social media is central to customer experience; Chapter - 07: How to build a social media team - how to pick the right suppliers; Chapter - 08: Understanding the relationship between online PR and social media; Chapter - 09: The future for social media and the vastly changing landscape; Chapter - 10: Risk assessment and risk management in social media. | |
| 005 | 20170126100833.0 | ||
| 001 | 61140 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c27124 _d27124 |
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