| 000 | 01331cam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 130130s2013 nyu b 001 0 eng | ||
| 010 | _a 2013002693 | ||
| 020 | _a9781474224291 | ||
| 020 | _a147250738X (hardcover : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC |
||
| 042 | _apcc | ||
| 043 | _ae-uk--- | ||
| 050 | 0 | 0 |
_aHD59.6.G7 _bW43 2013 |
| 082 | 0 | 0 |
_a659.2/85 _223 |
| 100 | 1 | _aWhannel, Garry | |
| 245 | 1 | 4 |
_aThe Trojan horse : _bthe growth of commercial sponsorship _cby Deborah Philips and Garry Whannel |
| 260 |
_aNew York, NY : _bBloomsbury, _c2013. |
||
| 300 |
_a278 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 257-268) and index. | ||
| 505 | 0 | _aThe moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? | |
| 650 | 0 |
_aCorporate sponsorship _zGreat Britain _xHistory |
|
| 650 | 0 |
_aCorporate sponsorship _xHistory |
|
| 700 | 1 |
_aPhilips, Deborah, _d1954- |
|
| 035 | _a(IMchF)fol14629119 | ||
| 005 | 20170126100840.0 | ||
| 001 | 61237 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c27211 _d27211 |
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