000			02584cam a22002658i 4500
999			_c27214 _d27214
010			_a 2015013051
020			_a9781623565459
082	0	0	_a070.4
100	1		_aGraham, Gary _940016
245	1	0	_aContent is king : _bnews media management in the digital age _cGary Graham ... [et al.]
300			_aviii, 244 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
520			_aFrom the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.
650		0	_aNews Web sites _940017
650		0	_aPress _939925
650		0	_aReporters and reporting _9477
700			_aGreenhill, Anita _940018
700			_aShaw, Donald _940019
700			_aVargo, Chris J. _940020
856			_uhttps://uowd.box.com/s/cx1smg3f9t19edkkv3g8neo2ml583n5p _zLocation Map