000 01621nam a22003737i 4500
008 150625s2013 enka b 001 0 eng d
010 _a 2015303286
015 _aGBB388241
_2bnb
016 7 _a016504637
_2Uk
020 _a9781857886047
040 _aUKMGB
_beng
_cUKMGB
_erda
_dOCLCO
_dBTCTA
_dCLE
_dYDXCP
_dOCLCO
_dCPL
_dNZPWA
_dDLC
042 _alccopycat
050 0 0 _aHF5429.12
_b.J663 2014
082 0 4 _a658.8342
_223
100 1 _aJones, Graham
_c(Writer on Internet psychology),
_eauthor.
245 1 0 _aClick.ology :
_bwhat works in online shopping and how your business can use consumer psychology to succeed
_cGraham Jones
246 3 _aClickology
264 1 _aLondon :
_bNicholas Brealey Publishing,
_c2014.
300 _aviii, 195 p. :
_bill. ;
_c22 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages [183]-190) and index.
520 _a"The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description.
650 0 _aElectronic commerce
_xPsychological aspects
650 0 _aTeleshopping
_xPsychological aspects
650 0 _aConsumer behavior
650 0 _aBusiness enterprises
_xComputer network resources
650 0 _aWeb site development
005 20170126100856.0
001 61966
003 UOWD
942 _cREGULAR
999 _c27431
_d27431