| 000 | 00808nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c27440 _d27440 |
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| 008 | 220328b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781292092621 | ||
| 082 | _a658.8 KO MA | ||
| 100 |
_aKotler, Philip, _d1931- _99179 |
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| 245 | 1 | 0 |
_aMarketing management _cPhilip Kotler and Kevin Lane Keller |
| 250 | _a15th ed., global ed. | ||
| 260 |
_aUpper Saddle River, NJ. : _bPearson Prentice Hall, _cc2016. |
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| 300 |
_a714 p. ;118 various pages : _bcol. ill. ; _c28 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 526 | 0 | _aMARK922, TBS904 MARK804 | |
| 650 | 7 |
_aMarketing _xManagement _92 |
|
| 700 |
_aKeller, Kevin Lane, _d1956- _99180 |
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| 856 |
_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991002950769706666 _zEbook |
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