000			02214pam a2200385 i 4500
008			131018s2014 enka 001 0 eng|d
015			_aGBB433247 _2bnb
020			_a9781292000411 _c£51.99
040			_aStDuBDS _beng _cStDuBDS _erda _dUk
042			_aukblcatcopy
082	0	4	_a658.872 _223
100	1		_aStrauss, Judy
245	1	0	_aE-marketing _cJudy Strauss, Raymond Frost,contributions by Nilanjana Sinha
250			_a7th international ed.
264		1	_aBoston : _bPearson, _cc2014.
300			_a496 p. : _bill. ; _c24 cm.
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
650		0	_aInternet marketing
690	7		_aManagement and Business Studies _2blcoll
700	1		_aFrost, Raymond, _d1960-
035			_a(Uk)016485514
505	0		_aPART I. E-MARKETING IN CONTEXT 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan PART II. E-MARKETING ENVIRONMENT 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* PART III. E-MARKETING STRATEGY 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies PART IV. E-MARKETING MANAGEMENT 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A. Internet Penetration Worldwide as of December 31, 2011 Appendix B. Glossary Appendix C. References.
520			_aFor courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.
700			_aSinha, Nilanjana, _eContributed by
526	0		_aMARK301
526	0		_aMARK901 _5UOWD
005			20170126100859.0
001			61996
003			UOWD
942			_c3DAY
999			_c27460 _d27460