000			02208cam a2200337 a 4500
008			091022r20102001njua b 001 0 eng
010			_a 2009043730
020			_a9780470810705
035			_a(OCoLC)ocn401167211
040			_aDLC _cDLC _dYDX _dYDXCP _dDLC
050	0	0	_aHF5415.2 _b.M35548 2010
082	0	0	_a658.8/3 _222
245	0	0	_aMarketing research _cDavid A. Aaker ... [et al.]
250			_a2nd ed.
260			_aMilton : _bJohn Wiley, _cc2007.
300			_axix, 601 p. : _bill ; _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research
100			_aAaker, David A.
520			_aMarketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear focus on marketing research as a tool for helping organisations achieve their goals, and uses the macro-micro approach of reviewing the entire research process before considering each component part in detail. The focus is on understanding and conducting market research as the basis for making sound business decisions. FEATURES * Project workbook - to help students create their own market research project comprising a series of practical tips, checklists and worksheets * Practical industry profiles - examples from the Pacific Rim* Coverage of both qualitative and quantitative research methods* Variety of Pacific Rim cases, including 'Online Voting' and 'Coffee Connection' running cases.* Comprehensive text website houses additional resources for both instructors and students, including:* SPSS data sets for use with text exercises and cases* Interactive student quizzing for each chapter of the text.
650		7	_aMarketing _2sears
700			_aKumar, V.
700			_aDay, George S.
700			_aLawley, Meredith
700			_aStewart, David
526	0		_aMARK205
005			20170126100859.0
001			61997
003			UOWD
942			_c3DAY
999			_c27461 _d27461