000 01631nam a22002658a 4500
999 _c27497
_d27497
001 62033
010 _a 2015019451
020 _a9781292016627
020 _a1292016620
040 _aUOWD
082 0 0 _a650.072 SA RE
100 1 _aSaunders, Mark,
_d1959-
_935235
245 1 0 _aResearch methods for business students
_cMark Saunders, Philip Lewis, Adrian Thornhill
250 _a7th ed.
260 _aNew York :
_bPearson Education,
_c2015.
300 _axxv, 741 p. :
_bill. ;
_c28 cm.
500 _aRevised edition of Research methods for business students, 2012.
505 0 _aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
650 0 _aBusiness
_xResearch
_9481
650 0 _aBusiness
_xResearch
_xData processing
_935098
700 1 _aLewis, Philip,
_d1945-
_911518
700 1 _aThornhill, Adrian
_935099
856 _uhttps://uowd.box.com/s/c3rz687ewty5io9iy1243qaqy2cx9be6
_zLocation Map
942 _cREGULAR
_2ddc