000			01642nam a2200229 a 4500
245	1	0	_aUnderstanding global strategy _cSusan Segal-Horn, David Faulkner
008			150916n 000 0 eng d
260			_aAndover : _bCengage Learning, _cc2010.
100			_aSegal-Horn, Susan
300			_axix, 504 p. : _bill. ; _c25 cm.
020			_a978-1844801497
520			_aExploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.
505	0		_a1 Introductory themes 1 PART 1 THE EXTERNAL WORLD 21 2 The nature of world trade 25 3 Globalization, anti-globalization and regionalization 47 4 Emerging economies 71 5 The information industries 94 6 Small is valuable: BOPs and SMEs 109 PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs 129 7 Traditional MNC structure frameworks 132 8 How to organize MNCs: what matters now 157 9 Strategic networks and the virtual corporation 183 10 Co-operative strategies 202 11 Global mergers and acquisitions 222 PART 3 THE MODERN WORLD 239 12 Cross-border culture: barriers and benefits 243 13 Learning within MNCs 267 14 Global strategy in services 283 15 The ethical MNC 301 16 Reflections: final thoughts 321 PART 4 CASE STUDIES 329.
650		7	_aStrategic planning _2sears
650		7	_aGlobalization _2sears
650		7	_aInternational Management _2sears
700			_aFaulkner, David
005			20170126100903.0
001			62041
003			UOWD
942			_cREGULAR
999			_c27504 _d27504