| 000 | 02246cam a2200325 a 4500 | ||
|---|---|---|---|
| 008 | 130301s2013 enka b 001 0 eng | ||
| 010 | _a 2013006923 | ||
| 020 | _a9780749467791 | ||
| 020 | _z9780749467807 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.3 _b.B683 2013 |
| 082 | 0 | 0 |
_a658.8/3 _223 |
| 100 | 1 | _aBrace, Ian | |
| 245 | 1 | 0 |
_aQuestionnaire design : _bhow to plan, structure and write survey material for effective market research / _cIan Brace |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bKogan Page Ltd., _cc2013. |
||
| 300 |
_avii, 288 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 276-281) and index. | ||
| 650 | 0 |
_aMarket surveys _xMethodology |
|
| 650 | 0 |
_aQuestionnaires _xMethodology |
|
| 035 | _a(IMchF)fol14659678 | ||
| 490 | 1 | _aMarket research in practice series | |
| 520 | _aQuestionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. | ||
| 505 | 0 | _aObjectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. | |
| 005 | 20170126100904.0 | ||
| 001 | 62048 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c27511 _d27511 |
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