| 000 | 01120cam a22002895a 4500 | ||
|---|---|---|---|
| 008 | 141216s2015 enk f 000 0 eng | ||
| 010 | _a 2014959482 | ||
| 020 | _a9780199684090 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 100 | 1 | _aWest, Douglas | |
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West; John Ford, and Essam Ibrahim |
| 250 | _a3rd ed. | ||
| 264 | 1 |
_aOxford : _bOxford University Press, _c2015. |
|
| 300 |
_axxi, 571 p. : _bill. ; _c25 cm. |
||
| 650 | 0 |
_aMarketing _xDecision making |
|
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aFord, John | |
| 700 | 1 | _aIbrahim, Essam | |
| 035 | _a18407937 | ||
| 260 |
_aOxford : _bOxford University Press, _cc2015. |
||
| 520 | _aThe new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. | ||
| 005 | 20170126100908.0 | ||
| 001 | 62110 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c27572 _d27572 |
||