000			02019pam a2200433 a 4500
008			050922s2006 nju b 001 0 eng
010			_a 2005027678
015			_aGBA588332 _2bnb
016	7		_a013315658 _2Uk
020			_a9780471747192 (trade)
020			_a047174719X (trade)
035			_a(OCoLC)ocm61757953
040			_aDLC _cDLC _dYDX _dBAKER _dUKM _dNLGGC _dOCLCQ _dDLC _dICrlF
042			_apcc
050	0	0	_aTK5105.8884 _b.S26 2006
082	0	0	_a659.2 _222
084			_a85.40 _2bcl
100	1		_aScoble, Robert, _d1965-
245	1	0	_aNaked conversations : _bhow blogs are changing the way businesses talk with customers / _cRobert Scoble and Shel Israel.
246	3	0	_aHow blogs are changing the way businesses talk with customers
260			_aHoboken, NJ : _bWiley, _cc2006.
300			_ax, 251 p ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aSouls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
520			_aExplores how blogging is changing the way businesses interact with their customers, giving people immediate access to a real person instead of a computerized system, and explains how businesses of all sizes can benefit from blogging and how failing to use blogs properly can damage their businesses.
521	2		_aAdult _bFollett Library Resources.
650		0	_aBlogs.
650		0	_aBusiness communication.
650		0	_aInternet _xSocial aspects.
650		7	_aWeblogs. _2sears.
650		7	_aBusiness. _2sears.
650		7	_aCommunication. _2sears.
650		7	_aInternet _xSocial aspects. _2sears.
700	1		_aIsrael, Shel, _d1944-
005			20170126093350.0
001			20269
003			UOWD
942			_cREGULAR
999			_c2760 _d2760