000 02069cam a2200301 a 4500
008 140619s2015 nyu 001 0 eng
010 _a 2014022537
020 _a9780814433164
020 _a0814433162
040 _aDLC
_beng
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD53
_b.T73 2015
082 0 0 _a658.4/03
_223
100 1 _aTracy, Brian
245 1 0 _aCreativity and problem solving
_cBrian Tracy
260 _aNew York :
_bAmerican Management Association,
_cc2015.
300 _a107 p. ;
_c17 cm.
500 _aIncludes index.
650 0 _aCreative ability in business
650 0 _aCreative thinking
650 0 _aProblem solving
035 _a(IMchF)fol15277527
520 _aThe crucial element separating an exceptional career from a lackluster one is the ability to devise innovative solutions to work challenges. With research showing the direct relationship between ideas and profitability, creative thinking skills are vital to professional advancement. As one of the world's premiere success experts, Brian Tracy knows that creativity can be developed with practice and a few helpful tools. This concise book reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to: Stimulate the three primary triggers to creativity - Inspire a creative mindset in staff through recognition, rewards, and environment - Use methods suchas Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles - Ask focused questions to generate elegant solutions - Understand the difference between mechanical and adaptive thinking - Rigorously evaluate new ideas . . .without shutting down the creative impulse Containing mind-stimulating exercises and down-to-earth strategies, this career-changing book helps anyone tap into the root source of their own intuitive genius
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001 62217
003 UOWD
942 _cREGULAR
999 _c27651
_d27651