000			01496nam a2200229 a 4500
999			_c27803 _d27803
001			62431
020			_a978-3319176161
082			_a320.014 GI ON
100			_aGiansante, Gianluca _945581
245	1	0	_aOnline political communication : _bhow to use the web to build consensus and boost participation / _cGianluca Giansante
260			_aCham : _bSpringer, _cc2015.
300			_axv, 188 p. : _bill. ; _c23 cm.
505	0		_aForeword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
520			_aThis book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
650		7	_aCommunication in politics _910926
650		7	_aInternet _xPolitical aspects _911309
650		7	_aInternet _xSocial aspects _914856
650		7	_aInternet in public administration _911229
650		7	_aPOLITICAL SCIENCE _910987
856			_uhttps://uowd.box.com/s/dymp5h5wyozul8g7tpw8jkc8hzuge3ps _zLocation Map
942			_cREGULAR _2ddc