000 | 02870nam a22003978a 4500 | ||
---|---|---|---|
008 | 150724s2015 pau 000 0 eng | ||
010 | _a 2015027327 | ||
020 | _a9780749474577 | ||
020 | _z9780749474584 (E-ISBN) | ||
040 |
_aDLC _beng _cDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD61 _b.M4596 2015 |
082 | 0 | 0 |
_a659.20285/4678 _223 |
084 |
_aBUS033070 _aCOM060140 _aCOM060040 _aBUS030000 _aCOM060000 _2bisacsh |
||
100 | 1 | _aMennie, Phil | |
245 | 1 | 0 |
_aSocial media risk and governance : _bmanaging enterprise risk _cPhil Mennie |
263 | _a1510 | ||
260 |
_aLondon : _bKogan Page, _cc2015. |
||
300 |
_ax, 220 p. : _bill. ; _c24 cm. |
||
520 | _aFew topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization. | ||
505 | 8 | _aMachine generated contents note: Part 1 - IntroductionPart 2 - RiskPart 3 - StrategyPart 4 - Data privacy and controlPart 5 - GovernancePart 6 - Policy, training and awarenessPart 7 - Crisis managementPart 8 - SecurityPart 9 - Regulatory response. | |
650 | 0 | _aRisk management | |
650 | 0 |
_aBusiness enterprises _xComputer networks |
|
650 | 0 |
_aPersonnel management _xComputer programs |
|
650 | 0 |
_aInternet _xSecurity measures |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Insurance / Risk Assessment & Management _2bisacsh |
|
650 | 7 |
_aCOMPUTERS / Web / Social Networking _2bisacsh |
|
650 | 7 |
_aCOMPUTERS / Internet / Security _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Human Resources & Personnel Management _2bisacsh |
|
650 | 7 |
_aCOMPUTERS / Internet / General _2bisacsh |
|
035 | _a(IMchF)fol15809311 | ||
005 | 20170126100928.0 | ||
001 | 62438 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c27810 _d27810 |