000 02870nam a22003978a 4500
008 150724s2015 pau 000 0 eng
010 _a 2015027327
020 _a9780749474577
020 _z9780749474584 (E-ISBN)
040 _aDLC
_beng
_cDLC
042 _apcc
050 0 0 _aHD61
_b.M4596 2015
082 0 0 _a659.20285/4678
_223
084 _aBUS033070
_aCOM060140
_aCOM060040
_aBUS030000
_aCOM060000
_2bisacsh
100 1 _aMennie, Phil
245 1 0 _aSocial media risk and governance :
_bmanaging enterprise risk
_cPhil Mennie
263 _a1510
260 _aLondon :
_bKogan Page,
_cc2015.
300 _ax, 220 p. :
_bill. ;
_c24 cm.
520 _aFew topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.
505 8 _aMachine generated contents note: Part 1 - IntroductionPart 2 - RiskPart 3 - StrategyPart 4 - Data privacy and controlPart 5 - GovernancePart 6 - Policy, training and awarenessPart 7 - Crisis managementPart 8 - SecurityPart 9 - Regulatory response.
650 0 _aRisk management
650 0 _aBusiness enterprises
_xComputer networks
650 0 _aPersonnel management
_xComputer programs
650 0 _aInternet
_xSecurity measures
650 7 _aBUSINESS & ECONOMICS / Insurance / Risk Assessment & Management
_2bisacsh
650 7 _aCOMPUTERS / Web / Social Networking
_2bisacsh
650 7 _aCOMPUTERS / Internet / Security
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Human Resources & Personnel Management
_2bisacsh
650 7 _aCOMPUTERS / Internet / General
_2bisacsh
035 _a(IMchF)fol15809311
005 20170126100928.0
001 62438
003 UOWD
942 _cREGULAR
999 _c27810
_d27810