000			01589nam a22003378a 4500
008			150309s2015 vtu b 001 0 eng
010			_a 2015005302
020			_a9781472460301
020			_z9781472460318 (ebook)
020			_z9781472460325 (epub)
040			_aDLC _beng _cDLC
042			_apcc
043			_af------ _aa------
050	0	0	_aHF5475.I74 _bA47 2015
082	0	0	_a658.80088/297 _223
100	1		_aAlserhan, Baker Ahmad
245	1	4	_aThe principles of Islamic marketing / _cBaker Ahmad Alserhan
263			_a1508
260			_aBurlington, VT : _bGower, _c2015.
300			_axii, 246 p. : _bill. ; _c25 cm.
500			_aRevised edition of the author's The principles of Islamic marketing, 2011.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
650		0	_aMarkets _zIslamic countries
651		0	_aIslamic countries _xCommerce
035			_a(IMchF)fol15619072
005			20170126100930.0
001			62468
003			UOWD
942			_cREGULAR
999			_c27840 _d27840