000 | 00919nam a22003138a 4500 | ||
---|---|---|---|
008 | 150611s2016 enk b 001 0 eng | ||
010 | _a 2015022666 | ||
020 | _a9781138804692 | ||
040 |
_aDLC _beng _cDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD69.B7 _bH43 2016 |
082 | 0 | 0 |
_a658.8/27 _223 |
100 | 1 | _aHeding, Tilde. | |
245 | 1 | 0 |
_aBrand management : _bresearch, theory and practice / _cTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
250 | _a2nd ed. | ||
263 | _a1601 | ||
260 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2016. |
||
300 | _ap. cm. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aBrand name products _xManagement |
|
650 | 0 | _aBranding (Marketing) | |
700 | 1 | _aKnudtzen, Charlotte F. | |
700 | 1 |
_aBjerre, Mogens, _d1959- |
|
035 | _a(IMchF)fol15742062 | ||
005 | 20170126100932.0 | ||
001 | 62501 | ||
003 | UOWD | ||
942 | _cONORDER | ||
999 |
_c27871 _d27871 |