000 00919nam a22003138a 4500
008 150611s2016 enk b 001 0 eng
010 _a 2015022666
020 _a9781138804692
040 _aDLC
_beng
_cDLC
042 _apcc
050 0 0 _aHD69.B7
_bH43 2016
082 0 0 _a658.8/27
_223
100 1 _aHeding, Tilde.
245 1 0 _aBrand management :
_bresearch, theory and practice /
_cTilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
250 _a2nd ed.
263 _a1601
260 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2016.
300 _ap. cm.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products
_xManagement
650 0 _aBranding (Marketing)
700 1 _aKnudtzen, Charlotte F.
700 1 _aBjerre, Mogens,
_d1959-
035 _a(IMchF)fol15742062
005 20170126100932.0
001 62501
003 UOWD
942 _cONORDER
999 _c27871
_d27871