| 000 | 02254nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c27879 _d27879 |
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| 001 | 62509 | ||
| 020 | _a9783319170275 | ||
| 082 | _a306.3 TU SO | ||
| 100 |
_aTurban, Efraim _911403 |
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| 245 | 1 | 0 |
_aSocial commerce : _bmarketing, technology and management _cEfraim Turban, Judy Strauss, Linda Lai |
| 260 |
_aSwitzerland : _bSpringer, _cc2016. |
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| 300 |
_axxi, 320 p. : _bill. ; _c28 cm. |
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| 490 | 1 | _aSpringer texts in business and economics | |
| 520 | _aThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:</p> Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management <p>The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.</p> <p>Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. | ||
| 650 | 7 |
_aInternet marketing _xSocial aspects _930543 |
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| 650 | 7 |
_aSocial media _9877 |
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| 650 | 7 |
_aCustomer relations _96091 |
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| 700 |
_aStrauss, Judy _945171 |
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| 700 |
_aLai, Linda _945172 |
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| 856 |
_uhttps://uowd.box.com/s/k78aqq08661ow064bal9f13f0y25k0ma _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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