| 000 | 01407cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c27885 _d27885 |
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| 010 | _a 2014041299 | ||
| 020 | _a9789814678575 | ||
| 082 | 0 | 0 | _a658.8/3 |
| 100 | 1 |
_aCharan, Ashok _936100 |
|
| 245 | 1 | 0 |
_aMarketing analytics : _ba practitioner's guide to marketing analytics and research methods / _cAshok Charan |
| 260 |
_aNew Jersey : _bWorld Scientific, _c2015. |
||
| 300 |
_axxiv, 694 p. : _bchiefly col. ill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 675-680) and indexes. | ||
| 650 | 0 |
_aMarketing research _xData processing _936101 |
|
| 650 | 0 |
_aQuantitative research _94269 |
|
| 856 |
_uhttps://mericonline.com/aerospace-marketing-management/ _zeBook |
||