| 000 | 00921nam a2200205 a 4500 | ||
|---|---|---|---|
| 245 | 1 | 0 |
_aMarketing, sales and customer management (MSC) : _ban integrated overall B2B management approach _cRichard Hofmaier |
| 008 | 151026n 000 0 eng d | ||
| 260 |
_aMunich : _bDe Gruyter Oldenbourg, _cc2015. |
||
| 100 | _aHofmaier, Richard | ||
| 020 | _a978-3110410259 | ||
| 520 | _aThis work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market. | ||
| 650 | 7 |
_aMarketing _2sears |
|
| 650 | 7 |
_aSales _2sears |
|
| 650 | 7 |
_aCustomer relations _xManagement _2sears |
|
| 300 |
_aix, 251 p. : _bill. ; _c25 cm. |
||
| 005 | 20170126100933.0 | ||
| 001 | 62517 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c27887 _d27887 |
||