000			02690cam a22002414a 4500
999			_c27974 _d27974
010			_a 2010011613
020			_a9780415990462
082	0	0	_a338.4/730223
100	1		_aAlbarran, Alan B. _94870
245	1	4	_aThe media economy _cAlan B. Albarran
260			_aNew York : _bRoutledge, _cc2010.
300			_axi, 202 p. : _bill. ; _c23 cm.
490	0		_aMedia management and economics series
504			_aIncludes bibliographical references (p. 183-190) and index.
520			_aThe Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
650		0	_aMass media _xEconomic aspects _923028
650		7	_aMedia Economy _950588
856			_uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz _zLocation Map