000			01424nam a2200229 a 4500
245	1	0	_aValue-based marketing strategy : _bpricing and costs for relationship marketing _cSantiago Lopez
008			151129n 000 0 eng d
260			_aWilmington, Delaware : _bVernon Press, _cc2014.
100			_aLopez, Santiago
020			_a978-1622730209
490	1		_aSeries in business & finance
500			_aLanguage Note: Translated from the Spanish.
520			_aThis book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and product mix efficiently.
650		7	_aRelationship marketing _2sears
650		7	_aValue _2sears
650		7	_aPricing _2sears
300			_av, 293 p. : _bill. ; _c24 cm.
005			20170126100954.0
001			62798
003			UOWD
942			_cREGULAR
999			_c28163 _d28163