| 000 | 01189cam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 140609s2014 caua 001 0 eng | ||
| 010 | _a 2014018994 | ||
| 020 | _a9781626561861 | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.W38 2014 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 084 |
_aBUS000000 _2bisacsh |
||
| 100 | 1 | _aWatkins, Alexandra | |
| 245 | 1 | 0 |
_aHello, my name is awesome : _bhow to create brand names that stick _cAlexandra Watkins |
| 260 |
_aSan Francisco : _bBerrett-Koehler Publishers, _cc2014. |
||
| 300 |
_ax, 98 p. : _bill. ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 520 |
_a"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- _cProvided by publisher. |
||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / General _2bisacsh |
|
| 035 | _a(IMchF)fol15256088 | ||
| 005 | 20170126100959.0 | ||
| 001 | 62879 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c28244 _d28244 |
||