000			01833cam a2200277 a 4500
008			141017s2015 njua b 001 0 eng
010			_a 2014041298
020			_a9789814641555
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHD30.28 _b.K367 2015
082	0	0	_a658.4/012 _223
100	1		_aKasahara, Eiichi, _d1958-
245	1	0	_aPractical strategic management : _bhow to apply strategic thinking in business _cEiichi "Eric" Kasahara
260			_aNew Jersey : _bWorld Scientific Pub., _cc2015.
300			_axiv, 139 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aStrategic planning
650		0	_aIndustrial management
035			_a(IMchF)fol15438168
520			_aMany theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
005			20170126101018.0
001			63062
003			UOWD
942			_cREGULAR
999			_c28421 _d28421