| 000 | 01036nam a2200253 a 4500 | ||
|---|---|---|---|
| 245 | 1 | 0 |
_aSocial marketing : _bprinciples and practice _cRobert J Donovan, Nadine Henley |
| 008 | 160111n 000 0 eng d | ||
| 260 |
_aMelbourne, Australia : _bIP Communications, _cc2003. |
||
| 100 | _aDonovan, Robert J. | ||
| 020 | _a9780957861756 | ||
| 520 | _aThe authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing. | ||
| 650 | 7 |
_aSocial marketing _2sears |
|
| 650 | 7 |
_aMarketing _2sears |
|
| 650 | 7 |
_aSocial Marketing _2sears |
|
| 650 | 7 |
_aMass Media _2sears |
|
| 650 | 7 |
_aMarketing social _2sears |
|
| 700 | _aHenley, Nadine | ||
| 526 | 0 |
_aMARK920 _5UOWD |
|
| 300 |
_axii, 415 p. : _bill. ; _c25 cm. |
||
| 005 | 20170126101018.0 | ||
| 001 | 63065 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c28424 _d28424 |
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