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_aEthics in social marketing _cedited by Alan R. Andreasen |
260 |
_aWashington, D.C. : _bGeorgetown University Press, _cc2001. |
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300 |
_aix, 212 p. : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographical references and index. | ||
520 | _aIntroduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them. | ||
521 | 2 | _aAdult | |
521 | 2 | _aAdult | |
526 | 0 | _aMARK920 | |
650 | 0 |
_aSocial marketing _xMoral and ethical aspects _941891 |
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650 | 7 |
_aMarketing _xEthical aspects _941892 |
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700 | 1 |
_aAndreasen, Alan R., _d1934- _941893 |
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856 |
_uhttps://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12 _zLocation Map |
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942 |
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