| 000 | 01188cam a22003018a 4500 | ||
|---|---|---|---|
| 008 | 150213s2015 enk 000 0 eng | ||
| 010 | _a 2015003633 | ||
| 020 | _a9781137359162 | ||
| 040 |
_aDLC _beng _cDLC |
||
| 042 | _apcc | ||
| 043 | _aa------ | ||
| 050 | 0 | 0 |
_aHD69.B7 _bR65 2015 |
| 082 | 0 | 0 |
_a658.8/27095 _223 |
| 100 | 1 |
_aRoll, Martin, _d1967- |
|
| 245 | 1 | 0 |
_aAsian brand strategy : _bbuilding and sustaining strong global brands in Asia _cMartin Roll |
| 250 | _a2nd ed. | ||
| 263 | _a1506 | ||
| 260 |
_aHoundmills, Basingstoke Hampshire ; _aNew York, NY : _bPalgrave Macmillan, _c2015. |
||
| 300 |
_axx, 335 p. : _c24 cm. |
||
| 650 | 0 |
_aBrand name products _zAsia _xManagement |
|
| 650 | 0 |
_aBrand name products _zAsia _xMarketing |
|
| 035 | _a(IMchF)fol15582684 | ||
| 520 | _aThis second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. | ||
| 005 | 20170126101018.0 | ||
| 001 | 63071 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c28430 _d28430 |
||